The operating gap
Export teams lose time and value when shipment work, documents, partner updates, deadlines, approvals, and incentive evidence remain scattered across inboxes, spreadsheets, portals, and disconnected systems.
One governed Setu record for every movement, decision, exception, and realization milestone.
Setu addresses the two connected outcomes exporters need: reliable execution across the shipment lifecycle and disciplined realization of export incentives.
Coordinate supplier readiness, freight decisions, container plans, documents, customs, shipment movement, and destination inward in one accountable workflow.
Connect eligible shipments to scheme-specific evidence, owners, filing deadlines, authority queries, approvals, reconciliation, and realized value.
Setu connects the fragmented work around a shipment without taking commercial or compliance judgment away from your team.
Explore the major workflows across export logistics. Open any workflow to see, in simple terms, what enters Setu, what is automated, where a person decides, and what moves forward next.
Setu organizes the work around operational stages, required evidence, owners, and next permitted actions.
Confirm dates, quantities, documents, and open dependencies before packing starts.
Extract line items, flag mismatches, and preserve source evidence for review.
Prepare load inputs, constraints, and approvals in one controlled work item.
Track bookings, cut-offs, handoffs, and exceptions with explicit ownership.
Coordinate document readiness, filing events, evidence, and decision gates.
Normalize events, identify risk, and escalate the next useful action, not noise.
Control delivery slots, receipt evidence, discrepancy handling, and closure.
Setu connects every incentive milestone to the eligible shipment, required evidence, accountable owner, deadline, and approval history.
Identify eligible shipments, applicable schemes, qualifying conditions, and the decision basis.
Create scheme-specific requirements across shipping, customs, commercial, and financial records.
Validate available evidence, expose missing inputs, and assign accountable owners and deadlines.
Present the complete evidence packet for authorized compliance and commercial approval.
Track filing milestones, authority queries, responses, amendments, and unresolved exceptions.
Follow the claim through approval, realized value, financial reconciliation, and closure.
The core engine provides control and traceability. Additional packs add export workflows. Custom integrations connect Setu to the systems and partners you already use.
Flexible interpretation within bounded access.
Deterministic policy, state, RBAC, and evidence.
Material judgment stays with the accountable person.
AI agents behind Setu read updates, check documents, prepare follow-ups, monitor deadlines, and escalate exceptions. Commercial, compliance, and material shipment decisions remain with authorized people.
Shipments, containers, documents, incentive milestones, exceptions, owners, and decisions stay visible in one operational view.
Setu is the governed product layer. Its task-specific agents can be combined per workflow, connected through focused integration packs, and introduced without forcing every capability into every operation.
Begin with one operational workflow, lane, or recurring exception.
Use only the ERP, WMS, email, carrier, customs, or vendor connections required.
Add specific agents with explicit evidence, permissions, failure boundaries, and HITL gates.
Interprets email updates, commitments, attachments, and follow-ups, then links them to the right export work for verification.
Prepares comparable rates, transit, surcharges, validity, and service conditions before a human selects the forwarder.
Classifies incoming documents, links source evidence, and identifies missing information for accountable review.
Applies defined rules to SKU readiness, ex-factory dates, packing status, dependencies, and deadlines.
Prepares load-plan options from product, carton, weight, volume, readiness, and capacity inputs for planner approval.
Normalizes known forwarder and carrier events into one timeline and flags missing or late milestones.
Routes unresolved work to its defined owner, follows due dates, and escalates according to workflow rules.
Monitors cut-offs, document dates, customs milestones, and dependent actions against configured SLAs.
Tracks required evidence, filing dates, authority queries, approvals, and progress toward realization.
Fableroom is Setu's anchor partner, bringing operating context across freight coordination, container planning, document readiness, shipment tracking, deadlines, and export incentives. As we work with more exporters and industry partners, this section will grow with additional partner logos and, later, customer and partner testimonials.
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Roadmap
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RoadmapFirst deployment in 4 weeks.
Not a six-month integration programme. Setu starts with one bounded export workflow and gets it into production before expanding to additional lanes and processes.
Speed is a structural property of Setu's three-layer architecture: a reusable core engine, export workflow packs, and focused custom integrations.
Get a four-week deployment plan for your businessAgree the export lane, handoffs, owners, evidence, approvals, and measurable outcome.
Connect the required systems and configure the first workflow on Setu's core engine.
Run controlled scenarios, confirm human approval gates, and resolve integration exceptions.
Put the agreed workflow into production with ownership, evidence, monitoring, and support in place.
Choose a lane, product category, or recurring exception. We’ll identify the systems, documents, decisions, and evidence that Setu should coordinate first.
